Brand & Marketing Leadership for Enthusiast Brands
For companies that have outgrown founder-led marketing — I own brand and marketing decisions, not just advice.
Who I Work With
For founder-led DTC companies in outdoor, automotive aftermarket, small manufacturing, and sportswear/soccer — where the founder is still the marketing department, and that's now the bottleneck.
Outside these categories but still founder-led and stuck? Start a conversation — fit is about stage and need, not just category.
About
Ex-CEO of TOMS OFFROAD. I led a 36-person team in the Ford Bronco and F-Series aftermarket — migrating to Shopify, replacing legacy systems with NetSuite, revamping eCommerce for SEO and conversion, and negotiating new licensee agreements. Sales grew by more than 25% over my time there. TOMS was named Southern Oregon's Best Automotive Business three years running and made The Oregonian's 2025 Top Places to Work list.
Before TOMS, I was in adidas soccer marketing — including U.S. activation for the 2014 World Cup and MLS All-Star work across media, digital, social, retail, and events.
This is operator experience, not agency theory.
Services
Clarity, fast. In two weeks, you'll know what's actually holding growth back — and what to do first.
Positioning review, marketing materials audit, written report and walkthrough call, with 3–5 priority moves and a 90-day plan.
Two-week diagnostic
Fixed-scope fractional CMO retainer
Brand and marketing, owned — not advised from the sidelines.
Weekly working session, availability for key calls, and ownership of brand and marketing decisions, so you stop being the marketing department.
Follows the diagnostic, only if it's a fit.
How It Works
Start a conversation
Tell me what's stalling. No pitch, and no diagnostic sale on the first call.
01
Two-week diagnostic
You get clarity on what's holding growth back, and what to do first.
02
Retainer, only if it's a fit
I own brand and marketing decisions, so you stop being the marketing department.
03
Contact
Based in Medford, Oregon. Working remotely across the U.S. and the world.